Founder and CEO of Digital Casa, an entrepreneur at heart and a developer by discipline. I design systems that turn ideas into profitable companies, and I am the face and the guarantor of every product that leaves Digital Casa. With no funds and no outside investor, software was my only way to build: I invested in my expertise and my character.
Fourteen years of building, one common thread: making businesses run.
2012
The first lines of code
Self-taught, I learn by building: the web, databases, servers. An obsession is born: understanding how everything fits together, from the click to the payment.
2012–2018
Learning, in every direction
Alongside the code, a learning path that keeps widening: entrepreneurship, social and spiritual questions, and many other fields that touch entrepreneurship from near or far. One direction behind it all: to be an entrepreneur.
2018
Professional developer
High-traffic backends, e-commerce platforms, critical migrations: I ship to production for demanding companies.
2019
My only year as an employee
I complete the only year of my life spent as an employee: one year at Facnote, a small French company, working entirely remotely. It confirms what I already knew: my road is to build my own.
2020
I found Digital Casa
In Algiers, 100% self-funded and founder-led. Every product goes from a blank page to its first paying customers: architecture, code, infrastructure, and first sales closed by me.
2021
digital-casa.com, a full marketplace
The first big Digital Casa product: an entire e-commerce marketplace in the spirit of eBay, with sellers, buyers, listings and payments, built from scratch.
2022
Stoycway V1
The first version of Stoycway: a network connecting students and teachers.
2023
Learning and experimenting beyond code
I step outside development and programming to learn and experiment in other fields: finance, crypto, taxes, economics, geopolitics, psychology and negotiation, and politics, which I studied in depth. Not on the surface: I go deep into the technical mechanics and the sound concepts behind them. An entrepreneur has to understand how money, rules, power, people and markets really work.
2024
A major platform, a very large contract
We build a high-volume telecom-services platform and sign a very large contract. We delivered our side in full; the counterparty never carried out theirs.
2025
Stoycway is reborn, 100% AI-driven
A whole new codebase, built AI-first: the second version of Stoycway, where you upload your own courses and it answers, summarises and generates flashcards, quizzes and study plans, with sources cited. It is also the first brick of what will become KnowledgeOS.
2025
A €180k migration in 10 days
The same year, I deliver in 10 days the full migration of a major brand site before the festive season: €180k profit for our client, 14,789 customers migrated with no downtime.
2025
Out in the ecosystem
ENSIA, GAAN, Huawei, COSOB, Algérie 2030, University of Algiers 3: I go out to meet the people moving Algeria's digital scene forward.
2026
KnowledgeOS is born
In early 2026, KnowledgeOS is born: an operating system for knowledge. It now runs under the hood of Stoycway as its engine, turning your own courses and documents into something you can ask, revise and build on.
2026
Kayroo, then Kayroo Events
Kayroo, the SaaS for Algerian merchants, launches in 2026. Kayroo Events follows two months later.
2026
I teach and I sign
At ENSIA, I supervise ten interns who deliver an AI marketing extension for Kayroo (Facebook ads via API, up to the payment button, which the client reviews so funds are never lost). I also sign with a recognised artist in Algeria and on the international scene.
2026
BUILD FAST, first edition
At Formatech Expo, I launch BUILD FAST: a master class, then the Build & Train programme, built and guided by Digital Casa.
Next
A startup factory
Several startups a year, AI-driven and innovation-driven, guided all the way to profitability. For Algeria, with the means we have.
Expertise
An architect who can also build, deploy and sell.
Systems architecture
Complete systems (data, roles, payments, queues, multi-tenancy) that handle the load and stay easy to evolve.
Full-stack
PHP 8 and Laravel, Next.js, React, Vue, Livewire, Alpine, Tailwind: from backend to pixel, seamlessly.
Security & reliability
Two-factor sign-in, strict CSP, rate limits, audit logs, backups: platforms that hold up under real traffic and real attacks.
DevOps & infrastructure
Docker, Nginx, servers, SSL, monitoring, backups: I deploy and maintain what I build.
Applied AI
RAG, vector databases, OCR, agents, voice, multi-model (GPT, Claude, DeepSeek): AI wired into real use cases.
Product & sales
Business models, pricing, SATIM payments, first sales: I think about every product as an entrepreneur, not an executor.
How I think
Five convictions behind every decision.
01
Business before code.
A platform is only worth something if someone pays for it. I always start there.
02
AI should pay, not impress.
If an AI feature saves neither time nor money, it doesn't belong in the product.
03
The right technology, not the trendiest.
The best technical choice is the one that costs least to build, run and maintain.
04
The best people around the table.
Nobody excels at everything. I partner with recognised experts for legal, sales and marketing.
05
Ship, measure, repeat.
A live product that learns beats a perfect product that waits.
University of Algiers 3 · the 4th industrial revolution
Who I am at the core
An entrepreneur at heart, a developer by discipline.
I believe that in Algeria, one well-equipped, well-surrounded person can build a company that matters, and that my role is to help as many people as possible get there. I'm demanding about quality, obsessed with profitability, and I remain accountable for every project that leaves Digital Casa: when a product carries our name, it carries mine too. Entrepreneurship has always been the destination. With no funds and no outside investor, software was the only way there, so I invested in myself: my expertise and my character.
“Make BUILD FAST the factory that turns Algerian ideas into profitable, AI-powered startups, one cohort at a time.”
Iason Athanasios Giatsios
In the field
Present where the ecosystem is being built.
Fairs, schools, conferences: I go out to meet the students, entrepreneurs and institutions moving Algeria's digital scene forward.
Formatech Expo 2026
Exhibitor & master class · SAFEX · Oct 2026
IGNITE · ENSIA
Stoycway presented · Sidi Abdellah · May 2025
GAAN Algeria, 22nd edition
Algiers · Dec 2025
The 4th industrial revolution
University of Algiers 3 · Jan 2026
Huawei Live
Cloud & AI agents · Marriott Bab Ezzouar · Dec 2025
Algérie 2030
Algiers Opera · Dec 2025
COSOB
CIC Club des Pins · Dec 2025
Formatech Expo 2026
Exhibitor & master class · SAFEX · Oct 2026
IGNITE · ENSIA
Stoycway presented · Sidi Abdellah · May 2025
GAAN Algeria, 22nd edition
Algiers · Dec 2025
The 4th industrial revolution
University of Algiers 3 · Jan 2026
Huawei Live
Cloud & AI agents · Marriott Bab Ezzouar · Dec 2025
Algérie 2030
Algiers Opera · Dec 2025
COSOB
CIC Club des Pins · Dec 2025
Work
Platforms in production, not mock-ups.
Live
EdTech · AI · since 2022
Stoycway
Born in 2022 as a network of students and teachers, reborn in 2025 as a 100% AI-driven platform: upload your courses and it answers, summarises and generates flashcards, quizzes and study plans, with sources cited. Since early 2026 it runs on KnowledgeOS, its engine under the hood.
The all-in-one SaaS for Algerian merchants: store, catalogue, payments, delivery, CRM, and an AI that writes copy and creates visuals. In 2026, ten ENSIA interns I supervised added an AI marketing extension: Facebook ads automated through the API, up to the payment button, which the client must review before any funds are committed.
A major brand site, built on an ageing architecture, had to switch technology completely and migrate before the festive season, so it would not miss the biggest revenue of the year. 14,789 customers migrated with no downtime or data loss.
€180kprofit for our client, from a 10-day migration
New technologyZero downtime10 days
E-commerce · Matchmaking
Marketplace
A marketplace-style e-commerce platform that connects businesses with each other: sellers, catalogues, orders and payments in one place.
Multi-vendorCataloguesPayments
Live
Events · 2026
Kayroo Events
Launched in 2026, two months after Kayroo: elegant digital invitations with a sealed envelope, countdown, real-time RSVPs and QR check-in. Shared on WhatsApp, no app needed.
A distributed telecom top-up infrastructure: native Android app, USSD and SMS automation, real-time monitoring.
KotlinUSSDSMS
EdTech · Voice AI · 2026
AI music academy
Signed in 2026 with a recognised artist in Algeria and on the international scene: an AI-powered music teaching platform with voice cloning.
AIVoice cloning
EdTech · Kids
Kidspeak
A trilingual language-learning app for children in Arabic, French and English: playful, guided, designed for home and school alike. Kidspeak is the demo name, not the final brand.
TrilingualPlayful
Let's talk about your idea.
One call is enough to know whether your project belongs in BUILD FAST or deserves its own platform.