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The founder of BUILD FAST

Iason Athanasios Giatsios

Systems architect.

Founder and CEO of Digital Casa, an entrepreneur at heart and a developer by discipline. I design systems that turn ideas into profitable companies, and I am the face and the guarantor of every product that leaves Digital Casa. With no funds and no outside investor, software was my only way to build: I invested in my expertise and my character.

Based in Algiers · FR · EN · AR

Iason Athanasios Giatsios
Digital Casa

Digital Casa

Systems architect · Founder of Digital Casa

years of code
14
years as a professional
8
Digital Casa founded
2020
self-funded, founder-led
100%

My journey

Fourteen years of building, one common thread: making businesses run.

  1. 2012

    The first lines of code

    Self-taught, I learn by building: the web, databases, servers. An obsession is born: understanding how everything fits together, from the click to the payment.

  2. 2012–2018

    Learning, in every direction

    Alongside the code, a learning path that keeps widening: entrepreneurship, social and spiritual questions, and many other fields that touch entrepreneurship from near or far. One direction behind it all: to be an entrepreneur.

  3. 2018

    Professional developer

    High-traffic backends, e-commerce platforms, critical migrations: I ship to production for demanding companies.

  4. 2019

    My only year as an employee

    I complete the only year of my life spent as an employee: one year at Facnote, a small French company, working entirely remotely. It confirms what I already knew: my road is to build my own.

  5. 2020

    I found Digital Casa

    In Algiers, 100% self-funded and founder-led. Every product goes from a blank page to its first paying customers: architecture, code, infrastructure, and first sales closed by me.

  6. 2021

    digital-casa.com, a full marketplace

    The first big Digital Casa product: an entire e-commerce marketplace in the spirit of eBay, with sellers, buyers, listings and payments, built from scratch.

  7. 2022

    Stoycway V1

    The first version of Stoycway: a network connecting students and teachers.

  8. 2023

    Learning and experimenting beyond code

    I step outside development and programming to learn and experiment in other fields: finance, crypto, taxes, economics, geopolitics, psychology and negotiation, and politics, which I studied in depth. Not on the surface: I go deep into the technical mechanics and the sound concepts behind them. An entrepreneur has to understand how money, rules, power, people and markets really work.

  9. 2024

    A major platform, a very large contract

    We build a high-volume telecom-services platform and sign a very large contract. We delivered our side in full; the counterparty never carried out theirs.

  10. 2025

    Stoycway is reborn, 100% AI-driven

    A whole new codebase, built AI-first: the second version of Stoycway, where you upload your own courses and it answers, summarises and generates flashcards, quizzes and study plans, with sources cited. It is also the first brick of what will become KnowledgeOS.

  11. 2025

    A €180k migration in 10 days

    The same year, I deliver in 10 days the full migration of a major brand site before the festive season: €180k profit for our client, 14,789 customers migrated with no downtime.

  12. 2025

    Out in the ecosystem

    ENSIA, GAAN, Huawei, COSOB, Algérie 2030, University of Algiers 3: I go out to meet the people moving Algeria's digital scene forward.

  13. 2026

    KnowledgeOS is born

    In early 2026, KnowledgeOS is born: an operating system for knowledge. It now runs under the hood of Stoycway as its engine, turning your own courses and documents into something you can ask, revise and build on.

  14. 2026

    Kayroo, then Kayroo Events

    Kayroo, the SaaS for Algerian merchants, launches in 2026. Kayroo Events follows two months later.

  15. 2026

    I teach and I sign

    At ENSIA, I supervise ten interns who deliver an AI marketing extension for Kayroo (Facebook ads via API, up to the payment button, which the client reviews so funds are never lost). I also sign with a recognised artist in Algeria and on the international scene.

  16. 2026

    BUILD FAST, first edition

    At Formatech Expo, I launch BUILD FAST: a master class, then the Build & Train programme, built and guided by Digital Casa.

  17. Next

    A startup factory

    Several startups a year, AI-driven and innovation-driven, guided all the way to profitability. For Algeria, with the means we have.

Expertise

An architect who can also build, deploy and sell.

Systems architecture

Complete systems (data, roles, payments, queues, multi-tenancy) that handle the load and stay easy to evolve.

Full-stack

PHP 8 and Laravel, Next.js, React, Vue, Livewire, Alpine, Tailwind: from backend to pixel, seamlessly.

Security & reliability

Two-factor sign-in, strict CSP, rate limits, audit logs, backups: platforms that hold up under real traffic and real attacks.

DevOps & infrastructure

Docker, Nginx, servers, SSL, monitoring, backups: I deploy and maintain what I build.

Applied AI

RAG, vector databases, OCR, agents, voice, multi-model (GPT, Claude, DeepSeek): AI wired into real use cases.

Product & sales

Business models, pricing, SATIM payments, first sales: I think about every product as an entrepreneur, not an executor.

How I think

Five convictions behind every decision.

  1. 01

    Business before code.

    A platform is only worth something if someone pays for it. I always start there.

  2. 02

    AI should pay, not impress.

    If an AI feature saves neither time nor money, it doesn't belong in the product.

  3. 03

    The right technology, not the trendiest.

    The best technical choice is the one that costs least to build, run and maintain.

  4. 04

    The best people around the table.

    Nobody excels at everything. I partner with recognised experts for legal, sales and marketing.

  5. 05

    Ship, measure, repeat.

    A live product that learns beats a perfect product that waits.

University of Algiers 3 · the 4th industrial revolution
University of Algiers 3 · the 4th industrial revolution

Who I am at the core

An entrepreneur at heart, a developer by discipline.

I believe that in Algeria, one well-equipped, well-surrounded person can build a company that matters, and that my role is to help as many people as possible get there. I'm demanding about quality, obsessed with profitability, and I remain accountable for every project that leaves Digital Casa: when a product carries our name, it carries mine too. Entrepreneurship has always been the destination. With no funds and no outside investor, software was the only way there, so I invested in myself: my expertise and my character.

Rigour Transparency Profitability Mentorship Ecosystem

My vision

“Make BUILD FAST the factory that turns Algerian ideas into profitable, AI-powered startups, one cohort at a time.”

Iason Athanasios Giatsios

In the field

Present where the ecosystem is being built.

Fairs, schools, conferences: I go out to meet the students, entrepreneurs and institutions moving Algeria's digital scene forward.

  • Formatech Expo 2026

    Formatech Expo 2026

    Exhibitor & master class · SAFEX · Oct 2026

  • IGNITE · ENSIA

    IGNITE · ENSIA

    Stoycway presented · Sidi Abdellah · May 2025

  • GAAN Algeria, 22nd edition

    GAAN Algeria, 22nd edition

    Algiers · Dec 2025

  • The 4th industrial revolution

    The 4th industrial revolution

    University of Algiers 3 · Jan 2026

  • Huawei Live

    Huawei Live

    Cloud & AI agents · Marriott Bab Ezzouar · Dec 2025

  • Algérie 2030

    Algérie 2030

    Algiers Opera · Dec 2025

  • COSOB

    COSOB

    CIC Club des Pins · Dec 2025

Work

Platforms in production, not mock-ups.

Stoycway Live

EdTech · AI · since 2022

Stoycway

Born in 2022 as a network of students and teachers, reborn in 2025 as a 100% AI-driven platform: upload your courses and it answers, summarises and generates flashcards, quizzes and study plans, with sources cited. Since early 2026 it runs on KnowledgeOS, its engine under the hood.

RAG OCR GPT · Claude · DeepSeek FR · EN · AR Visit
Kayroo Live

E-commerce · SaaS · 2026

Kayroo

The all-in-one SaaS for Algerian merchants: store, catalogue, payments, delivery, CRM, and an AI that writes copy and creates visuals. In 2026, ten ENSIA interns I supervised added an AI marketing extension: Facebook ads automated through the API, up to the payment button, which the client must review before any funds are committed.

Multi-tenant Facebook API AI Visit

Critical rebuild · 2025

A rebuild before the holidays

A major brand site, built on an ageing architecture, had to switch technology completely and migrate before the festive season, so it would not miss the biggest revenue of the year. 14,789 customers migrated with no downtime or data loss.

€180k profit for our client, from a 10-day migration
New technology Zero downtime 10 days

E-commerce · Matchmaking

Marketplace

A marketplace-style e-commerce platform that connects businesses with each other: sellers, catalogues, orders and payments in one place.

Multi-vendor Catalogues Payments
Kayroo Events Live

Events · 2026

Kayroo Events

Launched in 2026, two months after Kayroo: elegant digital invitations with a sealed envelope, countdown, real-time RSVPs and QR check-in. Shared on WhatsApp, no app needed.

RSVP QR WhatsApp Visit
Voice Forge Soon

Voice AI

Voice Forge

The AI voice studio for marketing videos: script, natural voices and consent-based cloning, in 23 languages including Darija.

23 languages Darija Visit

Telecom

Distributed top-up system

A distributed telecom top-up infrastructure: native Android app, USSD and SMS automation, real-time monitoring.

Kotlin USSD SMS

EdTech · Voice AI · 2026

AI music academy

Signed in 2026 with a recognised artist in Algeria and on the international scene: an AI-powered music teaching platform with voice cloning.

AI Voice cloning

EdTech · Kids

Kidspeak

A trilingual language-learning app for children in Arabic, French and English: playful, guided, designed for home and school alike. Kidspeak is the demo name, not the final brand.

Trilingual Playful

Let's talk about your idea.

One call is enough to know whether your project belongs in BUILD FAST or deserves its own platform.